1. Advertising Strategy and Media Planning
- Positioning, offer and message architecture, tested against what your market is actually searching for.
- Channel plan with budget split, target cost per acquisition and the assumptions written down.
- Deliverable: strategy and media plan document, plus a budget model you can keep updating.
2. Paid Campaign Management
- Campaign build and management on search, social and display.
- Creative testing plan, budget pacing and weekly optimisation notes.
- Suitable for lead generation, e-commerce and local demand. Media spend stays in your accounts.
3. Content and Channel Operations
- Editorial calendar built from your buying cycle, not from a posting quota.
- Production briefs that writers and designers can act on without a second meeting.
- Publishing rhythm and a simple review loop so content ships every week.
4. Market and Competitor Research
- Demand and pricing review across your main markets and channels.
- Competitor positioning, claims and offer comparison, with screenshots and sources.
- Deliverable: one research document with the implications for your next two quarters.
5. Business Process Improvement
- Mapping how a brief moves from request to published work, and where it waits.
- Queue, rework and approval analysis, with the cost of each delay made explicit.
- Deliverable: redesigned process, responsibility map and the first changes implemented with your team.
6. Management Systems and Training
- KPI design with a named owner for every number that reaches management.
- Reporting rhythm: what is reviewed weekly, monthly and quarterly, and in what format.
- Workshops for marketing and operations managers, using your own campaigns as the material.
How Engagements Run
Discovery call, diagnostic, written plan and budget, execution alongside your team, then monthly review. Diagnostics are one week, the management programme is eight weeks, and retainers run month to month after a three month minimum. Packages can be ordered online and are confirmed within one business day.